Product Page Build for TrueSons

Services

Design, Development, Optimization, Testing

Platforms

Shopify

Project results

29%

up in subscription sign-ups

26%

down in cart abandonment

Overview

True Sons stands as a beacon for the modern man, revolutionizing the way men approach hair dyeing. With a commitment to quality, convenience, and discretion, they approached us to redesign their product offerings and enhance a key aspect of their e-commerce experience: the product page. Our objectives were clear:

To redefine the product page that reflects the innovative nature of True Sons
To streamline the selection process for multiple shades and bundles
To integrate a seamless recurring payment system for their subscription model

The task at hand was not just about aesthetics; it was about creating a user-centric design that encourages confidence and ease throughout the purchasing process.

Execution

Our design and development team embarked on a journey to align True Sons' digital storefront with their brand philosophy. We crafted the following components to ensure a robust user experience:

A revamped product page layout that showcases the variety of shades and bundle options
A user-friendly interface that simplifies the process of selecting and subscribing to products
Back-end development that supports a flexible and reliable recurring payment system

We focused on creating a space where men could feel supported in their grooming routine, ensuring every digital touchpoint was intuitive and reassuring.

Results

The revamp of the True Sons product pages marked a significant leap in enhancing user engagement and business metrics:

A 29% increase in subscription sign-ups, showcasing the effectiveness of the new selection process and payment integration.
A 26% decrease in cart abandonment rates, reflecting the improvements in the user interface and overall customer purchasing journey.

These outcomes not only demonstrate the success of the redesign but also underscore True Sons' dedication to elevating the online shopping experience. Ready to revolutionize your digital storefront with a focus on sales and customer satisfaction? Reach out to us, and let's build a Shopify store that resonates with your audience.

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