Full-Cycle Store Re-Build for masQd
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Project results
up in conversion rates
up in customer return rate
Overview
masQd, a leader in fashion-forward face masks, embarked on a mission to enhance their digital footprint to match the quality and style of their products. The project's goal was to not only refresh the website's design but also to introduce new functionalities that streamline the customer experience. Our objectives included:
- Upgrading the UI/UX for a more engaging and aesthetically pleasing online store.
- Embedding advanced e-commerce functionalities to simplify the purchasing process.
- Providing educational content about the masks to assist customers in making informed choices.
This project was designed to craft a digital storefront that combines masQd's distinctive style with an effortless shopping experience.
Execution
Our redesign of masQd's website was meticulously planned to blend style with substance. The development process unfolded with:
- A dynamic 'Home' page that showcases masQd's vibrant mask collections and brand ethos.
- Comprehensive 'All Products' and 'Collections' pages, offering an expansive view of the product range.
- Enhanced 'Single Product' pages, detailed with rich product descriptions and customer reviews for an informed shopping experience.
- Informative 'About Us', 'Shipping', 'FAQ', and 'Press' sections, providing valuable insights into masQd's operations and products.
- Streamlined 'Contact Us', 'Privacy Policy', and 'Terms of Service' pages, ensuring user confidence and compliance with best practices.
In addition to the core pages, we integrated a newsletter subscription for exclusive discounts, social media feeds to keep the community engaged, and multiple payment options, including Afterpay, ShopPay, ApplePay, and GooglePay, to accommodate user preferences.
Results
The revitalization of masQd's online presence led to significant improvements, evidenced by:
- A 27% increase in conversion rates, highlighting the effectiveness of the redesigned user journey and checkout process.
- A 24% increase in customer return rate, showcasing the site's ability to engage and retain visitors.
masQd's website now stands as a beacon of seamless integration between fashion sensibility and online shopping ease. Interested in transforming your Shopify store into a visually stunning and user-friendly platform? Contact us to explore how we can elevate your online presence to new heights.
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